Engine Group Media Analyst - Engine Media Agency in New York, New York

Engine Media is a data driven, digitally-led media agency architecting solutions to solve our clients’ business challenges. We were built to provide a modern solution to clients via exceptional talent and enabled by technology.

As a media business born in the digital age within Engine Group (a global communications and marketing network) we bring the spirit of a start-up; nimble teams, creative thinkers and a culture always in beta. Yet we are anchored within a transformative global network powerhouse with over 2,000 employees, providing end to end marketing services for many of the world’s most valuable brands.

Engine Media is looking for a Media Analyst to support the Director of Analytics with measurement planning, client reporting, analysis and insights across a wide range of digitally driven media clients, as well as website tagging strategy, and custom projects such as forecasting and modeling for select clients.

  • Full responsibility of all reporting and analytics deliverables for designated clients.

  • Derive insights from campaign performance reports that are meaningful to the media planning teams and tie back to client marketing goals.

  • Assist with deploying and troubleshooting measurement tags on client’s digital properties (web and mobile).

  • Assist the Director of Analytics with creation of measurement plans to accompany media team’s strategic recommendations.

  • Contribute to shared reporting and trafficking codebase (written in Python) to aid in technical operations of the company

  • Effective communication with the media planning & buying teams to promote deeper understanding of data and analytics.

  • Participate in new business pitches if and when needed to demonstrate our full range of analytics and reporting capabilities.

  • Bachelor’s Degree required.

  • 1-2 years of analytics/ad ops experience at an agency or ad tech company.

  • Strong proficiency in Excel including general understanding of regression and optimization modeling

  • Strong understanding of biddable media (paid social, programmatic) within digital advertising.

  • Knowledge of a scripting language (Python, R or similar) preferred (or willing to learn)!

  • Familiar with all or any of: Doubleclick, Adwdords, Google Analytics, Google Tag Manager, Facebook Business Manager, Bing Ads

  • Demonstrated ability to apply critical thinking and analysis in business writing.

ID: 2018-2286

External Company Name: ORC International

External Company URL: http://www.orcinternational.com/