Engine Group Media Analyst - Engine Media Agency in New York, New York
Engine Media is a data driven, digitally-led media agency architecting solutions to solve our clients’ business challenges. We were built to provide a modern solution to clients via exceptional talent and enabled by technology.
As a media business born in the digital age within Engine Group (a global communications and marketing network) we bring the spirit of a start-up; nimble teams, creative thinkers and a culture always in beta. Yet we are anchored within a transformative global network powerhouse with over 2,000 employees, providing end to end marketing services for many of the world’s most valuable brands.
Engine Media is looking for a Media Analyst to support the Director of Analytics with measurement planning, client reporting, analysis and insights across a wide range of digitally driven media clients, as well as website tagging strategy, and custom projects such as forecasting and modeling for select clients.
Full responsibility of all reporting and analytics deliverables for designated clients.
Derive insights from campaign performance reports that are meaningful to the media planning teams and tie back to client marketing goals.
Assist with deploying and troubleshooting measurement tags on client’s digital properties (web and mobile).
Assist the Director of Analytics with creation of measurement plans to accompany media team’s strategic recommendations.
Contribute to shared reporting and trafficking codebase (written in Python) to aid in technical operations of the company
Effective communication with the media planning & buying teams to promote deeper understanding of data and analytics.
Participate in new business pitches if and when needed to demonstrate our full range of analytics and reporting capabilities.
Bachelor’s Degree required.
1-2 years of analytics/ad ops experience at an agency or ad tech company.
Strong proficiency in Excel including general understanding of regression and optimization modeling
Strong understanding of biddable media (paid social, programmatic) within digital advertising.
Knowledge of a scripting language (Python, R or similar) preferred (or willing to learn)!
Familiar with all or any of: Doubleclick, Adwdords, Google Analytics, Google Tag Manager, Facebook Business Manager, Bing Ads
Demonstrated ability to apply critical thinking and analysis in business writing.
External Company Name: ORC International
External Company URL: http://www.orcinternational.com/