Publicis Media Senior Associate Digital Media Planner, Direct Site Strategy and Activation in New York, New York
The Senior Associate Media Planner will work cross-functionally with internal teams and vendors to develop and execute direct-site strategies for a top global electronics retailer. The ideal candidate for this position is a proactive, creative thinker, who is good with numbers and has a an ongoing curiosity of the ever-changing media landscape and keeping ahead of digital marketing trends. Must haves include at least 9 months of experience in direct-site digital media strategy and activation. The Senior Associate will work closely with media partners, other internal teams, and the client to ensure flawless executions.
Own aspects of the planning and activation process for direct-site digital advertising initiatives
Successfully contribute to building strong client relationships. The team will interact with the client on a regular basis to understand their needs and help them reach their target market and be a proactive strategic partner in helping them to grow their business
Collaborate with media supervisors, directors and associates to create cutting edge strategies
Partner cross-functionally with Search and Programmatic Team
Provide support to the strategy team by managing reoccurring and ad hock projects
Strategize with your team and the client to develop innovative, well-targeted marketing solutions. Come up with alternative media solutions and, when it makes sense, re-create the wheel
Bachelor's degree with a concentration in advertising, marketing, business administration, and communications preferred.
1 to 2 years of experience in media buying and/or planning
At least 9 months of directly related experience in direct-site planning and activation
Strong understanding of digital media strategy and tools
Understanding of multiple media channels
Ability to think beyond "media" as an active creative collaborator and look for unconventional solutions to problems.
Analytical mindset and adeptness with media math
All your information will be kept confidential according to EEO guidelines.