Publicis Media Senior Associate Digital Media Planner, Direct Site Strategy and Activation in New York, New York

The Senior Associate Media Planner will work cross-functionally with internal teams and vendors to develop and execute direct-site strategies for a top global electronics retailer. The ideal candidate for this position is a proactive, creative thinker, who is good with numbers and has a an ongoing curiosity of the ever-changing media landscape and keeping ahead of digital marketing trends. Must haves include at least 9 months of experience in direct-site digital media strategy and activation. The Senior Associate will work closely with media partners, other internal teams, and the client to ensure flawless executions.

  • Own aspects of the planning and activation process for direct-site digital advertising initiatives

  • Successfully contribute to building strong client relationships. The team will interact with the client on a regular basis to understand their needs and help them reach their target market and be a proactive strategic partner in helping them to grow their business

  • Collaborate with media supervisors, directors and associates to create cutting edge strategies

  • Partner cross-functionally with Search and Programmatic Team

  • Pivot Optimization

  • Provide support to the strategy team by managing reoccurring and ad hock projects

  • Strategize with your team and the client to develop innovative, well-targeted marketing solutions. Come up with alternative media solutions and, when it makes sense, re-create the wheel

  • Bachelor's degree with a concentration in advertising, marketing, business administration, and communications preferred.

  • 1 to 2 years of experience in media buying and/or planning

  • At least 9 months of directly related experience in direct-site planning and activation

  • Strong understanding of digital media strategy and tools

  • Understanding of multiple media channels

  • Ability to think beyond "media" as an active creative collaborator and look for unconventional solutions to problems.

  • Analytical mindset and adeptness with media math

All your information will be kept confidential according to EEO guidelines.